Appendix B
Sample Rubric for Evaluating Memo 7
The rubric below provides a sample of how instructors can easily use a checklist approach to
grading the memo assignments in this text. Bascially, each memo has three categories in which
students should demonstrate excellence: Mechanics and Techniques, Application and Reasoning,
and Communication and Professionalism. These are discussed in general terms in the preface. For
each category, there are items listed in a checklist format at two levels of accomplishment:
Expected and Impressive. To meet the minimum requirements for a memo, students should have
the expected items checked off as being present in the memo in a clear and easily understandable
way. Then, for each category in which the student’s work is impressive, the grade is bumped
up.
For example, one could define the following grade scale for memo problems, where the
entries define the number of categories (out of 3) that must be at that level. Then, the
intermediate and lower grades (D, C+, etc.) can be awarded for partial success in a
category.
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Grade | Expected | Impressive |
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C | 3 | 0 |
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B- | 2 | 1 |
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B+ | 1 | 2 |
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A | 0 | 3 |
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| Expected Level | Impressive Level |
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M & T: 0 E- E E+ I- I | -
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File was correctly titled for Bb
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File name correct
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Contains a correlation matrix
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Contains 4 scatterplots
A Table of Results contains
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4 correct regression equations
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A correct R2 for each equation
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A correct Se for each equation
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Correctly states which relationship has the
strongest positive or negative correlation
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The 4 regression equations are correctly
ranked according to best-fit
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Graphical analysis indicates how
much confidence we have that we can model
this relationship with a linear trendline
For Revision Only
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Errors made in original are adequately
corrected
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A & R: 0 E- E E+ I- I | A reasonable preliminary prediction is made for the effect
on Weekly Riders of
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Price per Ride
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Population
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Income
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Parking Rate
Correctly compares preliminary predictions with
correlation matrix results for effects on Weekly
Riders of
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Price per Ride
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Population
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Income
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Parking Rate
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Slopes and y-intercepts are stated in terms of
the problem context (not Xs or Ys)
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Correct units are given for slopes
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Correct units are given for Y-intercepts
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Correct units are given for Se
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Provides an adequate and correct explanation
of R2
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Explains what R2 tells us about the model
Correct R2 analysis is used to rank Regression Model
of Weekly Riders vs.
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Price per Ride
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Population
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Income
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Parking Rate
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Provides an adequate and correct explanation
of Se
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Explains what Se tells us about the model
Correct Se analysis is used to rank Regression Model
of Weekly Riders vs.
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Price per Ride
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Population
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Income
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Parking Rate
Correctly interprets the slope of the model for
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Price per Ride
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Population
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Income
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Parking Rate
Correctly interprets the y-intercept of the model for
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Price per Ride
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Population
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Income
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Parking Rate
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C & P: 0 E- E E+ I- I | -
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Assignment was submitted on time
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Submitted in memo form
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The writing is competent (grammar, spelling
are basically correct)
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There is an adequate introduction to the
problem situation
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The introduction clues the reader as to what
to expect in the memo
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The presentation of the proposal is adequate
and complete (must include everything the
memo requires)
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Charts are not fragmented
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All axes and text on graphs are readable.
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All charts are legible
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All parts of memo are adequately addressed
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Supporting computer output is embedded in
the memo
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The writing adequately deals with the
complexity and depth of the analysis
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Text and graphics are well integrated in a way
that facilitates the readers understanding
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Memo includes a conclusion summarizing the
results of the analysis (executive summary)
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Conclusion states which model is the best-fit
model
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Conclusion states how accurate we can
anticipate the predictions of the best-fit model
will be.
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Overall, the graphs, charts, and text have a
professional appearance.
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